Key Statistics:

• 2,500 person student ski trip to Alps D’Huez, France
• Full event and site production of opening and closing parties, different venues, indoor and outdoor
• Management of 3 other music areas featuring daily events throughout the week
• Entertainment consultancy, booking and liason for events throughout the week
• Headline performances from Stanton Warriors, Nero, DJ Switch, Urban Knights and support from Assasin, MC Laurent and T-Rex, Okoru resident DJ’s
• Assistance with on-the-piste areas providing technicians to see over decks, lighting, sound systems and visuals
• Sponsorship acquisition from the DMC World DJ Championships

Event Analysis:

Working in arctic conditions and temperatures as low as -20 degrees, our team worked night and day to get the stage built within the parameters available. Faced with an all night snow storm producing an inch of snow every 10-15 minutes, we had to organise all-night shift patterns to ensure the safety of our crew.

Immediately after the opening party, we de-rigged the stage, sound, light and visuals and re-assembled inside the sports hall. Using CAD, we arranged a completely different design for the stage for the opening and closing nights, using our wide range of production tools to our maximum advantage.

Collecting multiple artists from different airports was again hindered by the snow fall, but we soldiered through to deliver the best Busc trip ever, from conception to completion.

Key Statistics:

• 30,000+ show audience per day
• Music production at the biggest ever ski and snowboard competition in Europe
• 4 official after parties working with Coca-cola, Monster Energy, Rossignol and Coreupt Skis
• 8 events over three days

Event Analysis:

Working with Coreupt, the headline ski and snowboard sponsor, we performed music to the competition above crowds of more than 45,000 per day. Our headline DVJ’s, The Urban Knights played a mashup of rock, hip-hop, party classics, electro and dubstep on all competition days to get the party started.

Working with local companies, Tignes Development and the X Games organisers we sourced and managed the sound and light for our DJ booth and coordinated performance times with the adjacent stage, which featured a performance from David Guetta amongst others.

We also organised the entire production of the 3 official after parties and assisted another two.

Event Analysis:

For the British Ski and Snowboard Championships 2010, we were asked to bring our tour artists, Urban Knights DVJ and DJ Rexphile to perform on the Wednesday night of the event. We also helped program the headline night featuring performances from our very own DJ Switch (DMC World Champion 2009/10) and A Skillz from Fingerlickin Records. The event also featured performances from Rodney P and DJ Woody amongst others.

Our sound, light and visual engineers were on call throughout the week to amend any difficulties which arose. They also helped coordinate set changes between DJ’s, programmed lighting and visuals in a number of venues as well as getting up the slopes for a quick ski!

We have been asked to return this year (2011) taking a more substantial role in the Brits. Working as consultants, we will be programming and liaising all the entertainment, music and other activities at this year’s event. We are looking at working with a number of international bands and DJ’s as well as comedians.

Key Statistics:

• Over 180,000 show audience
• The only tour of it’s kind
• Offering international artists in places never previously reached
• Indirect marketing audience of over 2.5 million

What is ‘Tour De Dance’?

Okoru’s flagship project. A Europe wide music tour bringing up to date musical trends throughout a plethora of genres to the alps. Snowbombing, The Brits and World Sessions are examples of music projects in the alps, but this is limited to three resorts during a one week period. We created 61 events throughout the winter in over 20 resorts and in major cities.

We identified this market having been heavily immersed in the music/ski scene that previously existed and therefore realised the potential for huge growth. From our own backgrounds in the ski and snowboard market, we put together a plan of resorts, main events and ideas for our own events. We did research into the resorts with the biggest party scenes, or the biggest seasonnaire communities and contacted events and venues to get them involved with the project. We teamed up with the DVJ’s ‘The Urban Knights’ in order to take a headline artist around the alps. Not only their outstanding DJing ability, but their visual element brought something brand new to the alpine punter and we were regularly praised for our choice of artists.

Snowbombing and Volvo were this year’s headline sponsors of our ‘Tour De Dance’. Touring 6 countries, 61 events and hitting an overall show audience of over 180,000, we reached a huge demographic and really took our idea to market in the best way imagined. Also working with Pioneer, Nokia, Fly 53, Skullcandy, Rip-curl, Method Mag, Soulsports, Swatch and many major events on the project. This project represents what Okoru was initially formed to undertake.

Moving forward we are evolving the project with huge plans for the coming season already forming

Artists Involved:

• Pendulum
• Chase and Status
• Urban Knights DVJ
• Nero
• A Skillz
• DJ Switch
• Rodney P
• DJ Woody DVJ
• Assassin
• Stanton Warriors
• Kissy Sell Out
• Bass6
• T-Rex
• Hungry Man

Event Analysis:

Okoru were appointed as the events agency to produce all musical elements of the Oxford and Cambridge university ski trip to Tignes. With a £30k budget, we did our utmost to make the money go as far as possible and called in some favours from our suppliers to make that happen. We appointed Tim Smith of TSL Lighting Services to design and operate the lighting system. His previous experience as chief LD on the Park Stage at Glastonbury gave him the talent to produce a magnificent show. We also sub contracted Igoe PA using their Milos stage plus 50k of their EAW ground stack system, which was used for the two main events.

Working with WME agency we arranged performances from Kissy Sell Out, Pendulum and Chase and Status for the opening and closing night parties. We also provided the Urban Knights DVJ, DJ Assasin, Rexphile and host MC Laurent from our own roster of performers.

Event Analysis:

From our previous relationship with Skullcandy and unique link with the music and snowsports scenes, we were asked to help organise the Skullcandy party at ISPO tradefair in Munich (the largest ski and snowboard exhibition in the world). This party has become renowned as the biggest and best party going on during the weeklong event and has slowly grown year on year.

We took the party to a new level bringing our main man DJ Switch (should need no further introduction – DMC World Champion 2008 + 2009) and the Urban Knights DVJ over to perform what has been billed as “the biggest and best party ISPO has ever seen”. Our friend Kid Sid was over from Sweden to support alongside Rexphile. Beatboxer Bass6 also dropped over after performing at another gig in Munich, to host and perform.

The party went down a storm and people were going crazy until gone 4am, knowing full well they have to be back in their exhibition stand at 9am with business heads on. Good form!!! We hope to be working with Skullcandy on a number of projects this coming year, ISPO being one of them.